Privad: Rearchitecting Online Advertising for Privacy
نویسندگان
چکیده
This technical report describes an architecture and protocols for personalized online advertising system called Privad that is far more private than current systems exemplified by Google and Facebook. This report also provides an analysis of the privacy characteristics of Privad.
منابع مشابه
Privad: Practical Privacy in Online Advertising
Online advertising is a major economic force in the Internet today. Today’s deployments, however, erode privacy and degrade performance as browsers wait for ad networks to deliver ads. We present Privad, a practical private online advertising system. Privad serves ads from the endhost; this is attractive from three standpoints — privacy, profit, and performance. Tracking the user’s profile on t...
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تاریخ انتشار 2009